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As smartphones continue their march towards becoming very much the norm for mobile phone users, BA has decided to try to keep up to date with technology by launching an app that allows customers to check in and confirm their seat on the plane.

At present, the app is only available to members of BA’s ‘Executive Club’ (which is free to join), and is only applicable to those travelling between London Heathrow and Edinburgh. However, BA plan to make the app available for use on all domestic flights by the end of August, and are eventually looking to expand the app for use on all its flights.

Chris Davies, head of digital marketing at BA, stated that “the Mobile Boarding Pass feature for Executive Club iPhone users will be especially welcome for those customers unable to print off their own boarding cards when returning from overseas”, continuing to suggest that the focus for BA is “all about improving the customer experience. We’re committed to putting our customers in charge, making the British Airways travel experience even easier.”

With the app free for those who join the ‘Executive Club’ and available on iPhones, Androids, and Blackberries, it is highly likely that it could soon be the normal way of checking in, especially as passengers look to avoid delays and having to carry around mountains of paperwork just to check in for flights.

Although the app is currently available only at BA, should it prove successful it is likely that other airlines will join BA in offering the technology, with easyJet already announcing plans to launch a mobile platform commerce site to capitalise on the increase in smartphone usage.